We worked with McCann to help Cathay Pacific create The Artmap Project, which uses an algorithm to create a unique piece of artwork for Marco Polo Club members, based on their flight history on Cathay Pacific and Dragon. Each member will receive a 20-second long animation on their birthday. The animated art map consists of strokes and dots, representing the member’s flights and destinations respectively. No matter how many there are, or how they are distributed, the algorithm ensures the art piece still looks aesthetically pleasing. With over a million club members, even for people with the same flight history, no two art maps are the same.